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Article content provided by ServiceTrade.

Are you ready to elevate your sales strategy, strengthen your pipeline, and accelerate your business growth? Join  at 2 PM ET. Mechanical service sales expert James Graening will be sharing his invaluable insights, revealing the key elements your sales processes might be missing and how to fine-tune them to consistently achieve your growth objectives.

. What we’ll cover:

• Recruiting & hiring the best commercial service salespeople.
• Learning & utilizing a proven sales process.
• Leveraging the opportunity to negotiate: confirming & verifying.
• Language & positioning with the ideal prospect profile leads.
• Training, coaching & mentoring success behaviors.
• Managing salespeople correctly with goals & behavioral objectives.
• Action items so you can go forward and build an effective sales program.

About the Instructor
James Graening works as an independent trainer, coach and mentor developing sales-people, managers and leaders in the areas of sales, service and management. As a trainer and consultant for the HVAC industry, he has delivered marketing and sales help, regional account business and program implementation strategies, directly to the contractors’ and manufacturers’ place of business. He currently provides training coaching, mentoring and strategic business plans for many contractors all across the US and Canada.

ServiceTrade is the software platform for commercial mechanical and fire contractors. During a chronic skilled labor shortage, we help you increase profit by improving service and project operations, increasing technician productivity, selling more service agreements, and growing customer loyalty.