�鶹�� Launches New Website: A Game-Changer for Contractors

Designed for efficiency and clarity, the new �鶹�� site delivers a modern, user-friendly experience that puts members first.

Finding essential industry resources shouldn’t feel like searching for a needle in a haystack. Yet for years, that was the reality for contractors navigating �鶹��’s old website. A clunky search function, scattered navigation and overwhelming amounts of content made it frustrating — even for staff — to track down critical materials like Technical Standards, training courses and legislative updates.That’s why �鶹�� took action, embarking on a major website overhaul to create a smarter, more intuitive digital hub for its members. The result? A sleek, streamlined website that doesn’t just look good; it works hard to support contractors in their day-to-day operations when they are looking for resources and support.

�鶹�� members are incredibly busy running projects, managing teams and staying ahead of industry changes,” says Susannah Forde, Executive Director of Marketing and Communications for �鶹��. “They don’t have time to waste digging through a confusing website. We built this new platform to make sure they can find what they need quickly and efficiently.”

Built for the Way Contractors Work

One of the biggest improvements? Navigation that makes sense. Gone are vague categories like “Learn” and “Be Informed.” Instead, core sections — Technical Standards, Education & Events, Business Resources and Government Affairs — are front and center, ensuring members can access critical information with just a few clicks.

The Resource Center is another game-changer, offering a one-stop shop for training, guides and industry articles — all neatly organized by topic. Plus, the site’s enhanced search function delivers faster, more accurate results, highlighting popular search terms and featured answers for quick access to key insights.

A Site That Tells the Industry’s Story

Beyond functionality, the website redesign also amplifies the voices of �鶹�� members. The new “About the Industry” section introduces the world to the vital work of sheet metal and HVAC contractors, showcasing their projects, innovations and contributions to the communities they serve.

“�鶹�� members are leaders in construction technology, sustainability and workforce development,” says Aaron Hilger, CEO of �鶹��. “This new website doesn’t just serve our members; it elevates their work and highlights their impacts on the industry.”

Smarter Behind the Scenes

It’s not just the front-end experience that got a major upgrade. The new content management system ensures �鶹�� staff can easily update the site, keeping content fresh, relevant and accessible. That means members will always know what’s new, what’s trending and what’s ahead for the industry.

At its core, this website redesign isn’t just about aesthetics. It’s about delivering real value to �鶹�� contractors. A well-designed website should work as hard as the industry professionals who rely on it, and with this transformation, �鶹�� is proving that digital tools can be just as powerful as the hands that build America’s infrastructure.

The new site went live in February, marking the beginning of a more connected, efficient and informed �鶹�� community.

Published: April 30, 2025

SMACNews March/April 2025

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Welcome New �鶹�� Members

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�鶹��� Launches New Website: A Game-Changer for Contractors

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�鶹�� Launches New Website: A Game-Changer for Contractors